Bücher Herunterladen Lead Generation For Dummies (For Dummies Series), by Dayna Rothman
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Lead Generation For Dummies (For Dummies Series), by Dayna Rothman
Bücher Herunterladen Lead Generation For Dummies (For Dummies Series), by Dayna Rothman
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Buchrückseite
Learn to:* Create a lead generation plan* Work with both inbound and outbound marketing* Nurture your leads and track ROI on your campaigns* Use lead scoring and know when a lead is hot The comprehensive guide to mastering lead generation in today's complex market In the competitive world of the web, lead generation is key. If you've been trying to wrap your head around concepts like PPC, organic SEO, blogging, content marketing, and lead generation metrics, but can't seem to get it right, this book is the guide you need to get started and stay on the path to effective lead generation.* Begin your journey -- discover the elements of lead generation, as well as how to define your leads and lead generation goals* Connect your inbound efforts -- explore content marketing, blogging, social media, your website, and SEO as lead generation methods* Get down with outbound -- find out how to reach out and connect with potential leads via email, PPC ads, content syndication, and more* Measure your efforts -- dig into the nitty gritty of lead generation with the metrics used to measure success* Tactics and tips -- find out what pitfalls to avoid, lead generation experts to keep an eye on, and additional tactics for lead generation Open the book and find:* An overview of lead-generation techniques* Tips on building lead-generation teams* Tricks for website usability and design* Best practices for form design and calls to action* Details on SEO, blogging, social media, and more* Techniques to maximize e-mail marketing success* Content marketing and event marketing tips and tricks
Über den Autor und weitere Mitwirkende
Dayna Rothman is the senior content marketing manager at Marketo, a leader in the marketing automation space. Dayna leads content creation and strategy at Marketo and is the managing editor for the Marketo blog, which receives more than 400,000 unique visitors per year. Dayna has also been featured as one of the top 25 content marketers to watch according to Kapost, and one of the top 50 content marketing influencers according to Onalytica.
Produktinformation
Taschenbuch: 384 Seiten
Verlag: For Dummies; Auflage: 1. (21. März 2014)
Sprache: Englisch
ISBN-10: 9781118816172
ISBN-13: 978-1118816172
ASIN: 111881617X
Größe und/oder Gewicht:
18,4 x 2,4 x 23,2 cm
Durchschnittliche Kundenbewertung:
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Amazon Bestseller-Rang:
Nr. 114.616 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
Great book
Well written and documented. My only criticism, and a minor one, is that it could be more concise. Otherwise, I highly recommend this book.
Very good information, good mix of concepts in one book
The content is thorough and very detailed. However it's difficult to go back and review various sections because the Kindle version does not have a table of contents. It's 384 pages with no way to at least visually keep track of what section begins and ends where. That's really annoying and that's the reason I'm only giving it 3 stars. The inconsistencies with Kindle books is really beginning to be a pain. In fact, I think this will be my last Kindle purchase.
This book helped me so much! I read it straight though. I learned more than I was expecting and with such detail. I would recommend this to anyone in any business. I am in network marketing and to learn the social media was what I was looking for.
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